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CO-OP is a group of thinkers and creators sharing a common bond in like-minded ideals. Our ideas are driven by simple truths and expressed through unique brand stories. Our ethos is simple: cooperation.

CO-OP's Belief:  Genuine authenticity creates brand distinction and longevity regardless of the marketplace.   

CO-OP, a Manhattan-based branding agency recognized for its work in hospitality, entertainment, consumer products and residential and mixed-use real estate development, has quickly become one of the most sought-after branding firms in New York City.  CO-OP's founders, Jim Moran and Paul Newman, both veteran branding executives, apply cross disciplines and strategies from their experience working in film, television, retail and real estate to create brands that stand-out.

We are a dedicated team of branding and marketing specialists who thrive on creating category leaders via strategic insight, brand communications and without a doubt...unsurpassed creativity. We've built our reputation as successful brand originators by balancing the tangible side of every challenge with an irrefutable emotional connection. Together with our advertising partners, Agency 212, our team combines our specialty talents to deliver unique strategies that anchor all creative marketing.

Yes, it does take two (at least):

Because it's all about cooperation.

A Client with a vision.

Branders who seek visionary solutions.

Working together.

It?s that simple.

The only thing that will redeem mankind is cooperation. Bertrand Russell

Great discoveries and improvements invariably involve the cooperation of many minds. William Arthur Ward

Business today is more than ever a question of cooperation. Orison Sweet Marden