Our Latest

EDITORIAL

Creative That Works: Summer Edition

As a company that specializes in branding, we love to see businesses taking the initiative to rebrand. Revivifying a brand’s image can achieve a number of things, from reflecting internal change and growth, to altering an existing consumer base and rising above competition. Whether drastic modifications have been made within your industry, or you just...

Creative That Works: May

Every May, the retail real estate industry descends upon Las Vegas for the International Council of Shopping Centers (ICSC) RECon conference. As a destination brand company, our team attends each year to network, connect with clients and attend fabulous parties with the biggest and best companies in the real estate industry....

Creative That Works: April

Our 'Creative That Works' for April is all about Colossal Media, a company that takes an imaginative approach to outdoor media and advertising. If you live in or have visited New York, chances are you’ve seen one of their works of art. For the past fifteen years, they’ve been creating hand-painted murals featuring some of...

Creative That Works: March

As Women’s History Month comes to a close, we spent some time thinking about all of the creative work that couldn’t have existed without women. From women-empowerment campaigns to the disruptive companies launched by a team of ingenious females, searching for one creative piece to honor this month was an ambitious feat. Instead, for March’s...

Hines’ Texas Tower Is Changing the Game in Office Space

On March 9th, our Founding Partner and CEO Jim Moran had the pleasure of attending the mat pour event for Hines and Ivanhoé Cambridge’s unveiling of Texas Tower in Houston, Texas. The event officially launched the brand for Texas Tower, which will become the new global headquarters for Hines. ...

Creative That Works: February

Our hearts are with the fashion community this week as the world mourns the loss of creative extraordinaire Karl Lagerfeld. Alongside his work with other notable brands, Lagerfeld acted as creative director for luxury high fashion company Chanel. This month for ‘Creative That Works’ we would like to celebrate and share Chanel’s ‘Inside CHANEL’ creative...

Creative That Works: January

To kick off the new year, we’ve decided to launch a new series, “Creative that Works.” Each month, we’ll recognize a brand, campaign or creative activation that inspires us at CO OP. We’re giving credit where credit is due and we hope you find the work as compelling as we did....

The Future is Female.

We're excited to welcome three incredible women to our leadership team. Melissa Lerner joins us as our new Partner & Chief Operating Officer.  After spending most of her career in media, she brings an expertise to COOP that will streamline internal processes, improve workflow and improve profitability.Loves: gambling, her daughter (Isabella), Diet Pepsi & Montauk...

One Vanderbilt

The Power of ONE

We often hear developers talk about “icons,” “greatness,” and “one of a kind” - all hallmarks of the Pantheon skyline. But do these buildings ever live up to those boasts? Obviously yes if I’m asking a developer but for mere mortals like us, they are typically just another building…tall, great amenities, blah blah blah. But...

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IN THE NEWS

07.17.19: Simon Hunter speaks about destination branding at the Bisnow BMAC West event.

07.11.19: Our CEO Jim Moran has left to lead the west coast team out of our Los Angeles office.

06.12.19: Clinton Barnes joins the Strategy team as our new Senior Strategist.

06.06.19: The full website for our client Station is live stationcities.com. 

06.03.19: Marcela Gomez joins the team as our new Design Studio Manager. 

05.15.19: The brand new website for Pierce has officially launched here!

04.15.19: Ecstatic to announce that we’ve won four Muse Creative Awards for the strategic and creative projects we’ve done for our clients.

03.27.19: Bon voyage to Sean Phillips! Sean is heading off to our LA office.

02.25.19: CO OP welcomes Joseph Boivin, our new Sr. Client Development Manager.

02.09.19: Mat Pour event for Hines’ new corporate HQ Texas Tower! 

01.02.19: Happy New Year! With the new year we welcome Christina Summerfield, our new Director of Strategy.

11.01.18: We’ve officially opened the CO OP West office in downtown L.A.! 

10.23.18: Simon Hunter speaking on Bisnow’s BLIS panel discussing brand in hospitality.

09.06.18: Melissa Lerner joins the CO OP family as Partner & Chief Operating Officer!

09.06.18: Welcome back, Jennifer Wallace Grady! Jen returns as Associate Partner & Managing Director of NY.

09.06.18: We’re excited to announce Heather Williams as the new Chair of CO OP.

08.30.18: The new ratkovich.com is live!

07.01.18: The new brand for Spruce Peak has officially launched. (link to case study)

06.15.18: The website for our project Riverfront Square is live!