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brand+
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WHO WE ARE
CO-OP is a group of thinkers and creators sharing a common bond in like-minded ideals. Our ideas are driven by simple truths and expressed through unique brand stories. Our ethos is simple:cooperation.
CO-OP, a Manhattan-based branding agency recognized for its work in hospitality, entertainment, consumer products and residential and mixed-use real estate development, has quickly become one of the most sought-after branding firms in New York City. CO-OP's founders, Jim Moran and Paul Newman, both veteran branding executives, apply cross disciplines and strategies from their experience working in film, television, retail and real estate to create brands that stand-out.
We are a dedicated team of branding and marketing specialists who thrive on creating category leaders via strategic insight, brand communications and without a doubt...unsurpassed creativity. We've built our reputation as successful brand originators by balancing the tangible side of every challenge with an irrefutable emotional connection. Together with our advertising partners, Agency 212, our team combines our specialty talents to deliver unique strategies that anchor all creative marketing.
A branding agency that goes beyond the traditional model
Partnered with Agency212, a full-service advertising agency (www.agency212.com)
Focused on branding and marketing medium-sized companies
Innovative strategies that leverage out-of-category experience
Lifestyle branding experts
International and diverse team with experienced talent (and many accents).
Highly results driven
Strong record of repeat clients
Consumer products branding
Real estate branding
Lifestyle branding
Pharmaceutical marketing and branding
Entertainment industry branding
Television industry branding and marketing
Beauty Products branding and marketing
Corporate branding
Corporate re-branding
Hospitality branding
Hospitality branding and Marketing
Brand strategists
Branding strategy
Marketing strategist
Marketing expert
Brand expert
Design
Graphic Design
Who We Are:
CO-OP is a group of thinkers and creators sharing a common bond in like-minded ideals. Our ideas are driven by simple truths and expressed through unique brand stories. Our ethos is simple: cooperation.
A branding agency that goes beyond the traditional model
Partnered with agency212, a full- service advertising agency (www.agency212.com)
Focused on branding and marketing NYC residential real estate developments
Innovative strategies that leverage out-of-category experience
Lifestyle branding experts
International and diverse team of experienced talent
Highly results driven
Strong record of repeat clients
Our Difference:
CO-OP’s difference is our strategic branding expertise:
Tell our client’s brand story
Integrating that story throughout all touch points
Generating business results
Its that simple.
Our Methodology:
Brand+ is our approach to making your brand distinctive and ownable.
Learn: Everything about you and more.
Define: Thinking that delivers a single strategy.
Express: Ideas that bring the strategy to life.
Connect: Delivering on the promise and measuring it.
Success:
Toren: One of fastest selling NYC condo developments today: 50% sold in 4 months
be@william: 95% sold in less than one year
101Walnut: 70% sold in 10 months
Client Diversity:
We leverage non-real estate experience based on our diverse client list:
Loews Hotel Group, Johnson & Johnson, Madame Tussauds, A&E, Lifetime Television, Major League Soccer, the international beauty group Maesa, the two largest cinema advertisers in North America, and IMAX.
Green and Iconic:
Toren: The 1st Silver LEED Certified (soon-to-be Gold) building in Brooklyn and the only one in the region to have it's own co-generation plant.
One Hanson Place: The tallest building in Brooklyn
Design: Buildings designed by SOM
Satisfied Clients:
Our clients highly recommend CO-OP because we ensure a successful outcome in a highly competitive market.
Repeat Business: every residential branding has led to a corporate rebranding - 100%.
Partnership:
What you get from CO-OP is not simply results, but a partner to guide you every step of the way. A partner you enjoy working with, you can
115 Fifth Avenue
Fifth Floor
New York, NY 10003