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Lowes Hotels & Resorts
Johnson and Johnson
IMAX
A&E Television Network
Lifetime
Madame Tussauds NY
Major League Soccer
NY1
NY Observer
Wells Woodwork
BFC Partners
CREI
Dermot Company
SDS Procida
Maesa
National Cinemedia
Screenvision
British American Business Inc.
Discovery Networks International
Hallmark Entertainment
Toren
One Hanson Place
be@william
101 walnut
Devonshire - Cheshire
Nickelodeon - Fisher Price

Revenue Science
"CO-OP played an integral role in the evolution of our current Revenue Science branding effort. They created a cohesive brand strategy that helped define our brands' creative image and messaging which was used in the creation of our marketing materials. I'd highly recommend the CO-OP team and look forward to our future work together." Nick Johnson, Former SVP Sales and Marketing: Revenue Science

National CineMedia
"We originally hired CO-OP in the summer because of their media branding experience and creative approach to marketing. Since then, we've enjoyed a successful working partnership with the CO-OP team, and together we've broken the mold of typical communications to invite an entirely new audience into our brand promise." Amy Randall, Former VP Marketing: NCM and currently SVP Strategic Marketing NBC Nightly News

Screenvision
"Screenvision commissioned CO-OP at a pivotal point in time for our company. We were at a moment when cinema advertising was about to break out into a recognized national cinema advertising medium; Screenvision was about to break out as the overall market leader representing 14,000 screens nationwide, generating more impacts for our advertisers and more revenue for our cinema partners than anyone else in the world. Investment in our brand was critical so that it matched the strategy of leadership of our high quality, high impact medium. The CO-OP team worked closely with us to develop a brand and marketing strategy, messaging and imagery, and marketing materials to this end including the national and local media kit campaigns, the road show "upfront" tours, and ancillary marketing materials. By the end of both years, Screenvision was the market leader of the fastest growing advertising medium in the country - enough said." Matthew Kearney, President and Chief Executive Officer: Screenvision
The NY Observer
"Now that the "Observer Living" Condo Showcase is over, I would like to take a moment to express my gratitude to the CO-OP team.


From our initial meeting, it was clear to me that CO-OP was going to be able to take The Observer's Condo Showcase program and elevate this franchised event by instilling a unique brand and positioning strategy.

CO-OP's consultative approach actually helped me and my associates to clearly define our objectives and our audience while increasing visibility for the entire New York Observer brand.

I thank you and your associates for becoming part of my team - and, helping us create a successful integrated program which brought together premium developers along with qualified consumers and brokers. The feedback we have received has been extremely positive across the board.

I look forward to continue working with CO-OP on this and other ventures going forward." Stephen Goldberg, SVP / Associate Publisher: The NY Observer


The New York Observer
"Based on a number of recommendations from colleagues and clients, we contacted CO-OP to help us brand and advertise our new initiative and semi-annual event, "Observer Living," and from day one they brought their A game and their A team.

CO-OP asked us important questions about our brand, as well as our ultimate goals for the brand - some questions we hadn't yet asked ourselves - and based on our meetings they created a smart, attractive and eye-catching logo and ad campaign. Jim and Paul and their entire team were engaged with us from the first meeting, and even before the event occurred they were working with us to plan for the next one.

It was a complete pleasure working with CO-OP and I hope to work with them again in the future. It's a fun personable group of pros and they were completely involved with project- many times going above and beyond what we expected. It felt as if they were part of our company and just down the hall, as opposed to a separate agency. Working with CO-OP made my job easier." Alexandra Mitchell, Former Marketing Director: NY Observer
and Current Marketing Director: Business Week

The Dermot Company
"CO-OP's approach to building category leaders blends out of the box creativity with comprehensive project management to make any project, whether it is re-branding a company, the development of marketing materials, or creating an advertising campaign, a seamless process that gets you an end product you are excited about and, more importantly, proud of."
Kristin Neil, VP Development: The Dermot Company

Corcoran Group Marketing
"CO-OP is the ideal partner for any developer or real estate marketing group like Corcoran looking to create a comprehensive marketing campaign. They understanding how to brand a development, bring fresh ideas to the process, and are completely reliable. What more do you want?"
Adam Pacelli, VP Sales: Corcoran Marketing Group

BFC Partners
"CO-OP's amazing. Their strategic approach separates them from everyone else. We're getting so many people in the door due to their creative launch. They handle every detail on time and on budget. And the best part...I like them. We hired them for BFC's corporate branding, the launch of Toren in Brooklyn, and the corporate branding of our custom cabinetry company in Louisiana."
Joseph Ferrara, Principal: BFC Partners

BFC Partners
"Our experience with CO-OP has been superb. They created a campaign that completely fit into our budget and accomplished more than we could have hoped for in terms of quality presentation, buzz. They were genuinely creative and our collateral and branding really blows people away. We have recommended them highly and will definitely work with them again."
Brandon Baron, Principal: BFC Partners

BFC Partners
As a developer, you know that strong sales start with the product. Beyond design and amenities, branding gives new development a personality and life that communicates with prospective buyers, regardless of the economic climate. CO-OP's work for us has done just that, and helped make Toren a success.
Donald Cappocia, Managing Partner: BFC Partners

SDSProcida
"In this world it's all about image. CO-OP 'gets it' and gets it done. Smart, creative and great execution. What more can you ask for?"
Louis Greco, Partner: SDS Procida

CREI
"Working with the CO-OP team was certainly a delight. They got deeply involved in the 101 project and all of its branding and marketing aspects. They brought new and innovative ideas to our team and continually got the creative juices flowing amongst the CREI partners. Amidst all the creativity, most marketing companies tend to sideline deadlines and budget. CO-OP, on the other hand, was very sensitive to deadlines and costs; they always looked out for the best interest of their client
Rupam Patheja, Marketing Manager: CREI

Johnson & Johnson
"I was reluctant to write in support of CO-OP's abilities just as I am reticent to tell too many people about an amazing new restaurant in Hell's Kitchen that I have discovered (for fear it will become "popular"). Just as that restaurant has internalized that the dining experience is a sum total of different activities flawlessly executed, so too has Jim Moran and his team know that the creative process needs to be seamlessly spun. From understanding what the arching strategic target is (and often helping to shape it), to collaborating with time-tested methods to generate fresh thinking down to a remarkable ability to generate near-immediate team building rapport, CO-OP has been an agency that has consistently delivered results beyond (very high) expectations. They embody "Big Agency Smarts" with "Smaller Agency Service. If you have any questions that I can answer, please feel free to contact me. I may even give you the name of that restaurant." R. Scott Creighton, ?Vice President of New Ventures and Alternative Distribution
Johnson & Johnson Consumer Products Companies

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Johnson & Johnson
"I was reluctant to write in support of CO-OP's abilities just as I am reticent to tell too many people about an amazing new restaurant that I have discovered (for fear it will become "popular"). Just as that restaurant has internalized that the dining experience is a sum total of different activities flawlessly executed, so too does the CO-OP team know that the creative process needs to be seamlessly spun. From understanding what the arching strategic target is (and often helping to shape it), to collaborating with time-tested methods to generate fresh thinking down to a remarkable ability to generate near-immediate team building rapport, CO-OP has been an agency that has consistently delivered results beyond (very high) expectations. They embody "Big Agency Smarts" with "Smaller Agency Service. Please feel free to contact me. I may even give you the name of that restaurant." R. Scott Creighton, Vice President of New Ventures and Alternative Distribution
Johnson & Johnson Consumer Products Companies

Maesa
"CO-OP has been a fantastic team to work with. Smart, efficient and such a clear vision. Their branding recommendation have been both inspiring and powerful in helping us position Maesa for the future."

Gregory Mager, CEO: Maesa

Johnson & Johnson
We hired Co-op to do naming work for us in the earlier stages of a major launch we were working on. I was extremely impressed not only by the strategic and insightful work they presented at each stage of the process, but also in their ability to navigate the ambiguity that existed in this earlier stage of the process and successfully adapt to what was sometimes a moving target. They were incredible partners throughout the process - great listeners, extremely responsive, and very smart - and in the end helped us get to a very powerful space that successfully achieved our objectives. I love working with agencies that immediately just seem to "get it" and Co-op was certainly one of them. I look forward to working with them again! Britany Citron, Product Director - Rogaine: Johnson & Johnson Consumer Products Companies

IMAX
"CO-OP did a thorough breakdown [of our brand] to understand our business goals, and what it was that we ultimately wanted to achieve. They are very analytical and wanted to understand our full business strategy, all the different parts of our business so that they could design a plan that was cohesive, that would speak to everyone, and that is an extremely difficult thing to achieve. IMAX is a very complicated brand to work with because we mean so much to so many different people - big, education, family, great entertainment. CO-OP had to work closely with us to understand how to glue all this together, to create one big cohesive, impactful message. They are truly different from all other branding and marketing teams we have partnered with over the years. CO-OP is very strategic and highly creative, but, above all, results driven. Their analytical skills are second to none. Their ability to conceptualize based on a company's strategic objectives and to create a singular cohesive message is unparalleled. Their presentation and design skills are spectacular and then they come back with beautiful work that is right on target. Who could ask for more?"
Romi Schutzer, Former Vice President Marketing Communications: IMAX

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"CO-OP did a thorough breakdown [of our brand] to understand our business goals, and what it was that we ultimately wanted to achieve. They are very analytical and wanted to understand our full business strategy. IMAX is a very complicated brand to work with because we mean so much to so many different. CO-OP had to work closely with us to understand how to glue all this together and create one cohesive, impactful message. They are truly different from all other branding and marketing teams we have partnered with over the years. CO-OP is very strategic and highly creative, but, above all, results driven. Their analytical skills are second to none. Their ability to conceptualize based on a company's strategic objectives and to create a singular cohesive message is unparalleled. Their presentation and design skills are spectacular and then they come back with beautiful work that is right on target."
Romi Schutzer, Former Vice President Marketing Communications: IMAX

Madame Tussauds
"With each and every meeting I am more and more impressed with CO-OP. Their energy, creativity, thoughtful consideration to every detail, and quick response to everything is fabulous."
Stacy Shuster, Former Director of Sales and Marketing: Madame Tussauds,

Major League Soccer

A&E
"In essence, what the CO-OP team has done is drawn on the idea that everyone, secretly, would love to be a celebrity - even if it is for a few moments. A&E's BIOGRAPHY works well as the foundation concept because it truly is the epitome of celebrity glitz and glamour. What the strategic concept does is to create a virtual world where the visitor becomes an instant celebrity. CO-OP created an intimate moment for the visitors. While 20 visitors can be within the attraction at any given time, the structure of the concept isolates and puts a single visitor in the spotlight from the red carpet to the on-air questioning by the celebrity interviewer. And when they do - there's a bit of magic. Perhaps that's the real essence of entertainment."
A&E, Stacy Krusch, Director, Strategic Alliances and Consumer Promotion

Loews Hotels
Nancy Mendelson, SVP of Marketing: Loews Hotel Group

The Ace Group
"Our challenge was changing an 'old school' traditional family owned printing company's visual identity. CO-OP went beyond the due diligence and creative rounds to capture The Ace Group's strength and personality. CO-OP was able to brand Ace and create a fresh look for the 21st century that changed the perception of our business from 'printing' to 'solutions.' CO-OP's expertise in strategy, concept, writing, art direction and design shined through. I give five stars to the talented CO-OP team."
Christine Krivosheiw, Director of Sales: The Ace Group